EAT more fish and you will boost your health as well as the local economy.
That is the message from Grimsby Fish Merchants’ Association, as scientists claim a Mediterranean diet low in red meat and dairy and high in omega-3 fatty acids, found in oily fish such as salmon and mackerel, helps preserve memory and thinking abilities.
And Steve Norton, chief executive of the association, says that if we all ate the recommended two portions of fish per week, it would be worth £1 billion to the industry – much of which would come to Grimsby.
He said: “Fresh fish is an excellent source of protein, vitamins B and D, trace minerals and omega-3 fatty acids, all of which are lacking in most diets.
“Seafood as a whole is very versatile and simple to cook.
“People can think some seafood, particularly smoked fish, is expensive, but by using the right recipes a little goes a long way.
“I always like to think that people will support the local economy and buy from local producers and they can do that while benefiting their health by buying from the merchants on the docks.
“Although only white fish comes through Grimsby Fish Market itself, the merchants buy fish from around the world and it is always guaranteed to be fresh.
“It means you can easily get oily fish, like salmon, in Grimsby.
“If you do buy from a supermarket, you will still be benefiting the town as much of the fish you will buy comes through the docks.
“But you’ll get better advice and support the traders instantly if you buy directly from them.”
You can see whether the fish you are buying in the supermarket has come from Grimsby by looking for the code GG on the pack.
Chris Marks, co-director of Excel Seafood on the docks, said people can be unsure how to cook fish, but there is plenty of help available for novice cooks.
“I used to work as a chef and I’m happy to advise customers on how to cook fish healthily,” he said. “The great thing is that its very versatile and simple to cook.
“There’s a real preconception that fish and chips is bad for you, but the batter actually prevents the fat soaking into the fish, so it’s better than you would expect.
“We’re busy in the mornings, but if people come down and see us after 11am we’re happy to have a chat.
“People can find it a bit intimidating the first time they come down here but they really shouldn’t, we’re all happy to help. Once customers have been here, they tend to come back.
“Fish that is naturally oily is the best for your health and because we buy from suppliers around the world, as well as from Grimsby Fish Market, we always have a fantastic choice.”